Online Marketing Classes

Marketing is the aspect of business responsible for positioning a product or service in a way that makes it a “must-have” item to the target market. Marketing includes advertising and product branding, as well as market and product research behind-the-scenes. Online marking classes provide the tools marketing professionals need to excel in their fields, enhancing skills in communication, research, creativity and advertising. Marketing students can use this guide to learn about online marketing courses and how to find marketing courses that provide real-world value.

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The marketing field is incredibly large. While some students may want an entire background of the field, others may want to specialize in one specific industry or type of marketing. The table below outlines the most common types of online marketing classes.

Sorting through online marketing classes can be tedious and intimidating. It’s difficult to know which programs offer quality marketing training. Our list of top 10 online marketing classes below will give potential students a starting point from which to start their search for online marketing classes.

Online marketing classes benefit all businesses and professionals. Even employees can use marketing skills to market their professional skills. A small business owner may want to increase the effectiveness of his Facebook page while an executive in a big firm may want to learn about reaching out to cross-promote his product with another industry. No matter the industry or type of work that a person does, online marketing classes provide invaluable benefit. These three benefits provide the biggest value to marketing students.

Marketing apps make it easier to reach customers and develop new skills and network more efficiently. There are many marketing apps on the market that allow professionals to streamline communication and make their marketing efforts more efficient and effective. The following marketing apps may be of biggest benefit to individuals taking marketing courses.

Free

AppleAndroid
Hootsuite is designed to help the user schedule posts for social media outlets. In one place, the user can post to Instagram, Twitter, Facebook and LinkedIn, all at one time Users can moderate comments and the audience. saving time and money.

$35.95/month AppleAndroid
Listening is the part of communication on which we don’t often put a high enough value. Marketers have to listen to feedback regarding their brand, otherwise they may miss valuable input from their clients. Mention creates alerts for users that tells them when their brand is mentioned online. Users can also set alerts for the competition.

Free AppleAndroid

Listening is the part of communication on which we don’t often put a high enough value. Marketers have to listen to feedback regarding their brand, otherwise they may miss valuable input from their clients. Mention creates alerts for users that tells them when their brand is mentioned online. Users can also set alerts for the competition.

Free AppleAndroid

One of the leaders in email marketing, Constant Contact makes it easy to design and compose custom emails to go out to a company’s database. It can all be done from device, and users can analyze open rates and click through percentages to fully understand the effectiveness of their messaging.

Marketing podcasts bring true flexibility to the listener. Hobbyists and professionals of the marketing field can learn more information while driving to work, cleaning the house or running on the treadmill. Podcasts offer the chance for people to listen to other professional marketers. offering education and affirmation for people who are seeking to grow within the arena of marketing.

Marketing Over Coffee
John Wall and Christopher Penn
Recent Episode to Try:
For the Kids!

Wall and Penn share updates in marketing trends in this weekly podcast. The program is news-based instead of topic-based, so the themes are timely and relevant. Episodes are less than 30 minutes long, so it’s easy to soak one in on a jog or on your commute.

StartUP
Alex Blumberg, Lisa Chow, and others
Recent Episode to Try:
Madison Road

This podcast offers listeners a real view into what it’s like to start a business and keep it running. Each season focuses on a different business and reviews the trials that the business goes through and which marketing efforts are used to fix the assorted problems the company faces.

Social Media Marketing Happy Hour
Dawn Morris, Traci Reuter
Recent Episode to Try:
Email Marketing and Mistakes You Want to Avoid

Social Media Marketing Happy Hour is a 15-minute podcast that comes out multiple times a week and focuses on social media networking. The podcast is professionally produced and covers an array of topics. Small businesses, entrepreneurs and direct sellers may find this podcast helpful..

Call to Action
Stephanie Saretsky and Dan Levy
Recent Episode to Try:
Marketing Machines

Call to Action is released every Wednesday. It seeks to dissect the art and science of marketing, from strategy and planning to execution, measurement and optimization. Real marketing managers, directors and leaders talk about the issues that they face, in hopes of inspiring other professionals.